Core Concept - Foot Locker, Inc. has introduced a new retail concept at Willowbrook Mall in Wayne, N.J., aimed at enhancing the shopping experience and customer service, which will be applied to future store openings [1][2] Store Features - The new store concept includes an immersive shopping journey with an intuitive layout, new and exclusive sneaker releases prominently displayed, and elevated brand storytelling to enhance product presentations [2][3] - A communal try-on area is introduced to foster inclusivity within sneaker culture, alongside a dedicated "Sneaker Hub" that offers personalized experiences and expanded ordering options [2][3] - Advanced technology will support staff with omnichannel inventory availability, improving the in-store checkout process [2][3] Expansion Plans - Foot Locker plans to open additional locations of the new store concept throughout 2024, including a flagship store on 34th Street in New York City and a reimagined Kids Foot Locker experience [3][4] - The company aims to refresh approximately two-thirds of its global Foot Locker and Kids Foot Locker stores by the end of 2025, aligning with the new store concept [4][5] Strategic Alignment - The new retail format is part of Foot Locker's "Lace Up Plan," which focuses on reshaping its real estate footprint and enhancing the overall brand experience [4][5] - The initiative is designed to create a globally scalable omnichannel experience across Foot Locker's various brands [4]
FOOT LOCKER UNVEILS NEW REINVENTED GLOBAL STORE CONCEPT