Weibo Files its Annual Report on Form 20-F

Core Points - Weibo Corporation filed its annual report on Form 20-F for the fiscal year ended December 31, 2023, with the U.S. Securities and Exchange Commission on April 25, 2024 [1] - The annual report is available on Weibo's investor relations website and can be requested in hard copy by shareholders and ADS holders [1] Company Overview - Weibo is a leading social media platform in China that allows users to create, discover, and distribute content [2] - The platform supports real-time public self-expression and social interaction, enabling users to follow others, comment, and repost content [2] Advertising and Marketing - Weibo generates a substantial majority of its revenues from advertising and marketing services, including social display advertisements and promoted marketing offerings [3] - The company employs a "mobile first" philosophy, displaying content in a simple information feed format and offering native advertisements that align with this format [3] - Weibo has developed a social interest graph recommendation engine to enhance marketing effectiveness by targeting audiences based on demographics, social relationships, interests, and behaviors [3]