Snap says total watch time on its TikTok competitor increased more than 125%
Snap(SNAP) TechCrunch·2024-04-25 21:09
Snap says total watch time on its TikTok competitor increased more than 125%As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. The company is touting the success of its short-from video feed a day after President Biden signed a bill that would ban TikTok if its Chinese parent company, ByteDance, fa ...