OUTFRONT AND STREETMETRICS TEAM UP TO OFFER GROUNDBREAKING MEASUREMENT PROVING EFFECTIVENESS OF BUS ADVERTISING UP AND DOWN THE FUNNEL

Buses Drive Big Business for Brands, According to Several New Attribution Studies NEW YORK and BIRMINGHAM, Ala., April 26, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have partnered to enhance dynamic measurement for bus advertising campaigns. Through this alliance, the two companies are teaming up to bring dynamic measurement and attribution to the industry. OUTFRONT and St ...