Domino's Captures Larger Slice of Revenue With Rewards Program

Domino’s said its decision to relaunch its rewards program last year is paying off.The quick-service pizza chain released quarterly earnings results Monday (April 29) showing a 5.6% increase in U.S. sales, with management pointing to the rewards program as a driver of that growth.“The program is delivering on our objectives,” CEO Russell Weiner said on an earnings call. “Active member growth rates are up significantly since the launch of our new program; from a percentage, our biggest increases are coming f ...