Product Launch - MedReleaf Australia has introduced new proprietary dried flower products under the Aurora brand, including Black Jelly, Chemango Kush, Moon Berry, and the relaunch of Vespera [1] - The new products are available in four 10g formats: Aurora Moon Berry T9/C13 Balanced, Aurora Black Jelly T28/C1 Sativa, Aurora Chemango Kush T29/C1 Indica, and Aurora Vespera T1/C17 CBD [1] - The expanded product range aims to provide patients with more choices and high-quality medical cannabis solutions [1] Market Strategy - The new offerings are designed to meet market demand for affordable options without compromising quality, focusing on sustainability and large-scale cultivation [1] - MedReleaf Australia has consolidated its brand focus into three core brands: CraftPlant for premium products, Aurora for innovative and affordable options, and IndiMed for company-funded concessions [2] Company Overview - Aurora Cannabis operates in the medical and consumer cannabis markets across Canada, Europe, Australia, and South America, with a commitment to improving lives through cannabis [3] - MedReleaf Australia, a subsidiary of Aurora, was established in 2016 and is licensed to cultivate and manufacture medical cannabis in Australia and New Zealand [4] - The company is backed by over 50 years of combined pharmaceutical and healthcare expertise and has a strategic partnership with Aurora Cannabis Enterprises [4]
Aurora Improves Offerings in Australia with New Range of Premium Dried Flower Products