Walmart Debuts ‘bettergoods' in Massive Private Label Expansion

Walmart is expanding its private-label offerings with the debut of “chef-inspired” food brand bettergoods.Announced Tuesday (April 30), bettergoods represents Walmart’s largest private-brand food rollout in two decades, the company said in a news release. It’s happening as a number of other retailers delve deeper into the world of private-label goods.“Today’s customers expect more from the private brands they purchase — they want affordable, quality products to elevate their overall food experience,” Scott ...