Walmart launches its largest private grocery brand in decades

Walmart announced Tuesday that it is launching its largest private food brand in decades to lure in more cost-conscious shoppers. The brand, Bettergoods, will encompass 300 items including frozen, dairy, snacks, beverages, pasta, soups, coffee and chocolate, the Arkansas-based retailer said. All the items will cost between $2 and $15; "most products" will be priced under $5, Walmart said. WALMART CLOSING 51 HEALTH CENTERS OVER LACK OF PROFITABILITYTo set itself apart, Walmart touted that Bettergoods isn't a ...