Pinterest: Consumers Will Adopt Social Commerce If It's Easy

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. The social media company shared Tuesday (April 30) in its first quarter fiscal 2024 earnings report that revenue was up 23% year over year in the period, attributing this increase to, among other things, investing in making the platform more shoppable. “We’ve made it easier and more seamless to shop content on Pinterest, a top priority ...