Asure Partners with HRlogics to Empower Clients with Access to Captial through Employer Tax Credits and Hiring Incentives

Core Insights - Asure has formed a strategic partnership with HRlogics to enhance access to tax credits and hiring incentives for its clients, particularly small to midsize businesses [1][2] - The partnership aims to help clients navigate over 3,000 state and federal tax credits, which are often underutilized, thereby improving their financial health and growth potential [1][2] - The Work Opportunity Tax Credit (WOTC) is highlighted as a key incentive to encourage hiring from underrepresented groups [2] Company Overview - Asure specializes in cloud-based Human Capital Management (HCM) software solutions, offering services such as HR, payroll, time and attendance, benefits administration, and payroll tax management [4] - HRlogics focuses on maximizing profitability for businesses through federal, state, and local tax credits and incentives, having facilitated over $3 billion in tax savings [5] Market Impact - The partnership is positioned as a significant advancement for small and midsize businesses, enabling them to reinvest in growth, create job opportunities, and contribute to economic development [3] - The collaboration is particularly relevant in the context of rising interest rates and tight lending standards, which pose challenges for capital access [1]