The Wendy's Company Adds U.S. Chief Marketing Officer Lindsay Radkoski to Senior Leadership Team

Company Leadership and Strategy - Lindsay Radkoski, U.S. Chief Marketing Officer, will join the Senior Leadership Team and report directly to President and CEO Kirk Tanner, assuming additional responsibilities for Global Marketing Centers of Excellence, including Culinary Innovation, Digital Marketing, Customer Experience, Creative Strategy & Storytelling, and Partnerships and Social [1] - Radkoski joined the company in 2011 and has held roles of increasing responsibility in Finance and Marketing, including Vice President of National Marketing before being appointed U.S. Chief Marketing Officer in March 2023 [1] - President and CEO Kirk Tanner emphasized the importance of breakthrough marketing and personalized digital relationships to accelerate profitable sales growth and build customer loyalty [2] - Radkoski expressed optimism about Wendy's future growth opportunities, focusing on expanding the U.S. business and collaborating with the International team to create a unified global brand presence across Marketing, Digital, and Culinary [2] Company Overview and Brand Identity - Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio, with a focus on quality, as reflected in its tagline "Quality is our Recipe®" [3] - The company is known for its made-to-order square hamburgers using fresh, never frozen beef, freshly-prepared salads, and signature items like chili, baked potatoes, and the Frosty® dessert [3] - Wendy's operates over 7,000 restaurants worldwide and employs hundreds of thousands of people, with a vision to become the world's most thriving and beloved restaurant brand [3] - The company supports the Dave Thomas Foundation for Adoption® and its Wendy's Wonderful Kids® program, which aims to find permanent homes for children in the North American foster care system [3] Digital and Marketing Focus - Wendy's has built consistent year-over-year growth and a thriving digital business under Radkoski's leadership of U.S. Marketing efforts [2] - The company aims to ensure every customer interaction is brand-building, leveraging digital marketing and customer experience strategies [2] - Wendy's is committed to a one-brand mindset globally, integrating Marketing, Digital, and Culinary efforts across its international presence [2]