IPG Health Unlocks Next-Gen Data, AI & Tech-Enabled Platforms for Healthcare

Group 1 - The healthcare and pharma marketing landscape is increasingly complex, requiring effective engagement strategies that leverage data, technology, and AI to drive behavioral change and enhance brand value [2][4] - IPG Health has made significant investments in integrating systems and processes across its global network, focusing on data and tech-enabled platforms to enhance client engagement and innovation [2][3] - The company has developed a sophisticated data stack tailored for the pharma and life sciences sectors, which combines various data inputs to improve audience understanding and brand impact [3][4] Group 2 - EPIC, IPG Health's proprietary data platform, transforms healthcare data into actionable insights, integrating AI with behavioral science expertise to enhance creative output [4][5] - The platform supports the creation of interactive content and provides real-time performance feedback, enabling continuous learning and optimization of marketing strategies [4][5] - IPG Health's Living Content ecosystem is designed to deliver scalable, modular content across multiple channels, meeting the growing demand for high-volume content while ensuring compliance with industry regulations [5][6] Group 3 - IPG Health is a global collective of over 6,500 professionals across 45+ agencies, focused on innovative healthcare marketing solutions that combine creativity, technology, and data [6][7] - The company has received numerous accolades in 2024, including "Healthcare Network of the Year" at various prestigious awards, highlighting its leadership in the healthcare marketing sector [7]