ROFDA Members Select Instacart for Retail Media Network

ROFDA wholesalers, initially representing more than 2,250 stores across the U.S., will launch new online retail media networks powered by Instacart's Carrot Ads solution SAN FRANCISCO and CHICAGO, May 6, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and members of Retailer Owned Food Distributors & Associates (ROFDA), a coalition of wholesale food distributors cooperatively owned by their U.S. independent retail grocer members, today announced that R ...