Roblox Rethinks Strategy as Shares Plummet, Young Audience Matures

The thing about shiny new things, is that they are often dulled by repeated play.Roblox, the virtual world gaming platform, is finding that out the hard way as its muted second quarter guidance — released Thursday morning (May 9) — has since sent the company’s shares spiraling more than 20% as of reporting. “Our teams have been hard at work identifying opportunities to drive DAUs (daily active users), Hours, and bookings growth rates back to 20% year-over-year. We began experimenting with changes in our AI- ...