Applebee's boneless wings, $1 margaritas a profitable strategy in tough economy: Dine Brands CEO

Applebee’s $1 margaritas and boneless wings have proven to be a sweet and satisfying deal for consumers as they chase promotional offers and value, according to Dine Brands CEO John Peyton. Dine Brands, a parent company that oversees some of the country’s popular eateries, has crafted irresistible promotions that are helping its restaurants navigate the money-conscious consumer in today’s economy. "The consumer sent a message this past quarter. It was a tough quarter for us, and it was a tough quarter for t ...