Reports Suggest Google Is Still Pursuing HubSpot. Here's What It Means for Investors.

The search and cloud giant might be looking to add customer relationship management (CRM) to its resume.Rumors emerged (again) on Thursday that Alphabet (GOOGL 0.34%) (GOOG 0.24%) is making progress in talks to acquire customer relationship management (CRM) specialist HubSpot (HUBS -0.49%), according to a report by Bloomberg. The discussions appear to have advanced to the point the pair are talking terms.It's clear that the rumored talks -- if they're happening at all -- are still in the early stages. Howev ...