Media companies look to woo advertisers as spending shifts to digital

In this articleDISCMCSAWBDPARANFLXKevin Mazur | Getty Images Entertainment | Getty ImagesMedia giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry.The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror and streaming has fully embraced advertising models. Still, this year's Upfronts presentations come in the midst of further tumu ...