What GameStop, Taylor Swift fans have in common

GameStop co-founder Gary Kusin likened the company's fanbase to the "global legions of Swifties," attributing their influence as a driving force behind the stock's Reddit rally in 2021 and its most recent boost of over 134% in just two days.  "When something jeopardizes the company so intertwined with their life memories, they will quickly bow their backs and fight. Emotion wins over analytics every time the topic is the fabric of their lives," Kusin – who co-founded the video game retailer Babbage's in the ...