The Trade Desk Raised Forecasts Means Ad Spending is Back, Maybe

Key PointsThe Trade Desk is a leading buy-side programmatic advertising platform provider operating as a one-stop shop for advertisers to automate, analyze and optimize their ad spending and marketing campaigns.The Trade Desk affirms that connected TV (CTV) is the fastest-growing advertising channel, driven by free ad-supported digital video ads and social media ad spending.The Trade Desk beat Q1 2024 EPS consensus estimates by 26 cents as revenues rose 28.3% YoY and raised its Q2 2024 top and bottom line g ...