Topgolf Selects PepsiCo as Official Beverage Partner

Core Insights - Topgolf has entered an eight-year beverage partnership with PepsiCo, starting on May 15, 2024, with a full rollout expected by June 2024 [1][2] - The partnership aims to enhance the player experience through various activations and offerings, including a sweepstakes for eight years of free Topgolf play and PepsiCo beverages [3][4] Company Overview - Topgolf is a leading modern golf entertainment company with 100 venues globally, focusing on tech-driven games and a vibrant atmosphere [8] - PepsiCo is a global leader in food and beverages, generating over $91 billion in net revenue in 2023, with a diverse portfolio of iconic brands [11] Partnership Details - The partnership will feature a wide range of PepsiCo beverages available at Topgolf venues, including Pepsi®, Gatorade®, and Tropicana® [2][3] - Unique player experiences will be introduced, such as crafted beverages and custom experiential spaces, enhancing the overall engagement at Topgolf [5][7] Marketing and Promotions - A sweepstakes will run from May 15 to July 31, allowing participants to win prizes including free game play and Pepsi-Cola products [4] - The partnership will also include a promotional "Topgolf Summer of Play Delivery Truck" that will travel across the country, offering branded swag and prizes [6]