Oracle (ORCL) Signs Deal With Choice Hotels to Offer Solution

Oracle (ORCL) Hospitality has signed an agreement with Choice Hotels International to extend its artificial intelligence (AI)-powered merchandising solution, Oracle Nor1, to the latter's portfolio of upscale hotels. This move aims to help these properties capitalize on incremental revenue opportunities.Leveraging applied AI, Oracle Nor1 enables hotels to present targeted offers via mobile apps or digital marketing channels tailored to each guest's preferences and with a high probability of conversion. These ...