Omnicom Named a Leader in Commerce Services by Independent Research Firm

Core Insights - Omnicom has been recognized as a Leader in "The Forrester Wave™: Commerce Services, Q2 2024" by Forrester Research, achieving the highest scores in 12 out of 24 evaluation criteria [1][4] - The recognition follows Omnicom's acquisition of Flywheel Digital in January 2024, which has positioned the company as a major player in digital commerce and retail media [2][4] - Omnicom's commerce capabilities are enhanced by its AI-powered Omni platform and Flywheel Commerce Cloud, providing clients with advanced solutions for maximizing retail media effectiveness [4][5] Company Developments - The acquisition of Flywheel Digital has solidified Omnicom's status as one of the largest buyers of retail media globally, enhancing its end-to-end commerce experiences across various major retailers and digital marketplaces [2][3] - Omnicom's commerce offering integrates Flywheel's technology with its existing capabilities, creating a powerful commerce platform that emphasizes creativity and data-driven performance [3][4] - The Forrester evaluation highlighted Omnicom's strategic strength in its partner ecosystem and extensive marketplace presence, supported by a large workforce in commerce and technology [5]