New "Love Has No Labels" PSA Inspires Acts of Love to Combat Bias and Hate

Core Message - The Ad Council's latest PSA emphasizes the power of love to combat division and hate, showcasing real instances of empathy and unity [1][2] Group 1: Campaign Overview - The "Love Has No Labels" campaign aims to highlight that love can triumph over hate, especially in challenging times [1][2] - The PSA was developed pro bono by R/GA and is designed to reframe the conversation around hate by promoting intentional acts of love and kindness [1][2] - The campaign encourages individuals to visit lovehasnolabels.com to learn about bias and discrimination and support organizations promoting equity and inclusion [2][4] Group 2: Impact and Reach - Since its launch in March 2015, the campaign has garnered over 34 million visits to its website and over 430 million online views of its videos [5] - A survey indicated that 88% of individuals aware of the PSAs have taken action to prevent discrimination, compared to 62% of those who are not aware [5] Group 3: Partnerships and Support - Brand partners such as Bank of America and WWE support the campaign through various online and offline activations [4] - Nonprofit partners include organizations like AARP, GLAAD, and the Human Rights Campaign, which contribute expertise and resources to promote diversity and inclusion [4]