Wayfair to open its first large store, as physical locations make a comeback

In this articleWWayfair store in Wilmette, Illinois.Courtesy: WayfairWhat retail apocalypse?Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth. In an ironic twist for a company that became a $12 billion powerhouse by persuading consumers to buy couches and beds online, Wayfair is leaning into the most basic building blocks of retail. That's because no matter how far tech ...