KIT KAT® Brand Debuts New Limited-Edition Flavor for Summer: KIT KAT® Pink Lemonade Flavored Bar

Core Insights - The KIT KAT® brand is launching a new limited-edition flavor, the KIT KAT® Pink Lemonade Flavored Bar, aimed at enhancing summer experiences for consumers [1][3] - This new flavor features classic wafers with a pink lemonade flavored creme, appealing to the taste preferences of Gen Z and Millennials, with over 93% expressing a preference for Pink Lemonade treats [3][4] - The product will be available nationwide starting May 17, 2024, in both standard and king size packages [2][3] Company Overview - The Hershey Company is a leading snacks company with over 20,000 employees globally, generating more than $11.2 billion in annual revenues from its extensive portfolio of over 90 brand names [6] - The company is committed to ethical and sustainable operations, with a long-standing focus on community support and education initiatives [7]