Wayfair's first large-format store to open next week

Group 1 - Wayfair is set to open its first large-format store in Wilmette, Illinois, on May 23 [1] - The store opening follows a month after Wayfair announced the launch date and adds to its existing physical locations for other brands [1] - CEO Niraj Shah emphasized the importance of in-store experiences for customers, highlighting the benefits of personalized assistance and design help [3]