Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats platform. On Wednesday (May 17) the mobility and delivery company announced a range of new features at its GO-GET 2024 event, including its Uber Eats Lists feature, which enables users to share curated recommendation lists with people within their social network and beyond. "At Uber Eats, we're obsessed with food. And we know that food has the pow ...