Core Insights - BurgerFi is rebranding as ChickenFi, launching new chicken offerings including Fried and Grilled Chicken Sandwiches starting May 21, 2024 [1][2] - The company has expanded its chicken menu by 50%, introducing new products such as chicken sandwiches, grilled chicken salad bowls, and premium potato buns [2] - The new chicken sandwiches are prepared sous-vide for moisture and tenderness, and come with various toppings [2][3] Company Strategy - The rebranding aims to capitalize on the growing chicken market, positioning ChickenFi as a leader in both burgers and chicken [2] - The introduction of a loyalty program, V-Fi-P, offers members early access to special promotions [4] - The company is also promoting gift card sales with a bonus offer, enhancing customer engagement [5] Product Offerings - New menu items include Jumbo Chicken Wings, cage-free Chicken Tenders, and Grilled Chicken Bowls, providing more variety for customers [3] - A limited-edition Chicken + Waffles Shake is being introduced, available only at select locations [4]
BurgerFi Relaunches The Chicken Wars