FitLife Brands: A Turnaround Showing Solid Progress

Recent acquisitions The company completed two transformational acquisitions during 2023. Most importantly for shareholders, the acquisitions were done using non-dilutive financing, which included debt as well as cash generated by FitLife's legacy business. Mimi's Rock The acquisition of Mimi's Rock was completed in February 2023 for a total amount of $20 million. This added 3 brands which consisted of Mimi's Rock's primary brand Dr. Tobias, which sells fish oil and colon cleanse products, as well as two sma ...