Alibaba (BABA) Partners With Douyin to Expand its Customer Base

Alibaba’s (BABA) domestic e-commerce arm, Taobao and Tmall Group, announced a partnership with the Chinese short video platform, Douyin, to launch the "Star Cube Plan."The "Star Cube Plan," formed by the integration of Alibaba-affiliated digital marketing platform Alimama and Douyin's digital marketing tool Xingtu, will help domestic merchants on Taobao and Tmall platforms to convert Douyin users into active customers.The merchants can post advertisements on Douyin and track user behavior on their Taobao an ...