Can Aaron's (AAN) Plans Counter the Sluggish Demand Trends?

The Aaron’s Company, Inc. (AAN) has been on track to expand its e-commerce business, driven by its omni-channel lease decisioning and customer acquisition program. This program has been resulting in improved lease portfolio size, which was evident in the first quarter of 2024. Despite a year-over-year decline, the company’s lease portfolio size marked a sequential improvement of 220 bps in the first quarter.Additionally, AAN is focused on the implementation of its GenNext strategy and its cost-reduction mea ...