Core Insights - Pineapple Financial Inc. has expanded its affiliate network by adding six new mortgage brokerages in Ontario, Canada, enhancing its market reach and service capabilities [1][2][5] - The affiliate network accounted for 36.8% of Pineapple's total funded volume and revenue in the 2023 fiscal year, indicating a significant contribution to the company's financial performance [2] - The company aims to leverage AI-driven technology to streamline mortgage processes and deliver personalized solutions to clients [5][6] Company Overview - Pineapple Financial is a tech-focused mortgage brokerage with a network of approximately 700 brokers across Canada, emphasizing long-term success for agents and brokerages [7] - The company provides a platform that allows mortgage brokers to operate independently or as affiliate partners, thus retaining their brand while accessing Pineapple's tools and services [1][2] New Affiliates - The six new brokerages joining the network are CRE Capital Canada, Top Notch Financial, Tailored Finance Inc., PrimeRock Capital Corp., Reign Mortgage Group Inc., and Newcastle Financial, each bringing expertise in serving clients' mortgage needs [3][4][8] - The addition of these brokerages is expected to drive significant growth in revenue and volume for Pineapple in 2024 [2][6]
Pineapple Financial Inc. Adds Six Brokerages to Its Affiliate Network