The ICEE Company® Announces New Froot Loops® Flavor in Collaboration with WK Kellogg Co

Group 1 - The ICEE Company, a subsidiary of J&J Snack Foods Corp., has collaborated with WK Kellogg Co to launch a new Froot Loops flavored ICEE, combining two nostalgic brands into a frozen beverage [1][2][3] - The new Froot Loops ICEE flavor will be available at various retailers nationwide, including Maverik, K&G, Meijer Gas, and Target, with additional rollouts planned for summer [1][3] - The ICEE Company has been a leader in the frozen beverage industry since its founding in 1967, establishing itself as the number one brand in this category [3][5] Group 2 - J&J Snack Foods Corp. specializes in snack food and frozen beverage products, with a diverse brand portfolio that includes ICEE, SLUSH PUPPIE, and Dippin' Dots [6] - WK Kellogg Co has a long history dating back to 1894, known for its iconic breakfast cereals and a commitment to enhancing consumer well-being through its products [7][8]