New Veeva Pulse Findings Show Connected Engagement Creates an Advantage as HCP Access Drops

With less than half of HCPs now accessible, coordinated engagement across sales, marketing, and medical makes the most of limited time PLEASANTON, Calif., May 23, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today unveiled the latest findings from its Veeva Pulse Field Trends Report. The analysis finds that healthcare professional (HCP) access has returned to its pre-pandemic state. Today, 45% of HCPs are accessible to biopharmas compared to 60% eighteen months ago, with half restricting engagement to th ...