Global Study Finds Consumers Are Open to AI Companions BUT Are Worried About Maintaining Human Connections

Core Insights - Momentum Worldwide's study reveals that 93% of consumers face challenges in making new friends or joining communities, indicating a significant demand for connection in today's society [1] - The report highlights that while 46% of consumers are open to using AI or augmented-reality companions for advice and companionship, 88% believe technology should not dominate their lives, and 70% are concerned about losing human connections as AI advances [2] - A strong preference for authentic human interaction is evident, with 66% of respondents preferring to remain single rather than rely on AI companionship, underscoring the value of genuine human relationships [2] Consumer Behavior Trends - The study indicates a shift in consumer priorities from seeking experiences for social media validation in 2014 to a current focus on fostering connections with communities, friends, and family, with 66% identifying connection as essential for a happy and healthy life [4] - Brands that promote genuine connections are appreciated by 83% of consumers, and 75% feel a sense of belonging through brand communities, suggesting that fostering connections can enhance brand loyalty [3] Brand Strategy Implications - Brands are encouraged to leverage technology to facilitate real connections rather than replace human interactions, as 51% of consumers prefer human customer service representatives over AI chatbots [3] - The insights from the study suggest that brands have a unique opportunity to bridge societal gaps and fulfill consumer needs by balancing technology with authentic human engagement [5] - Momentum Worldwide has developed an "Experiential Helix" framework to guide businesses in enhancing human connections through technology [5]