Colonial Electric Supply Chooses Bridgeline's AI-Powered HawkSearch on Optimizely

Core Insights - Bridgeline Digital, Inc. has partnered with Colonial Electric Supply to implement HawkSearch for enhancing product discovery on its eCommerce platform [1][5] - The inventory of Colonial Electric Supply is valued at over $40 million, indicating a significant market presence [2] - HawkSearch is designed to address common B2B queries, improving the efficiency of product searches for customers [3] Group 1 - The implementation of HawkSearch will elevate Colonial Electric Supply's eCommerce strategy through AI-powered search capabilities [2][5] - HawkSearch Recommendations will enable personalized shopping experiences, potentially increasing the average order size for Colonial Electric Supply [4][5] - Bridgeline's growing presence in the electrical distribution sector is highlighted by partnerships with other major distributors using HawkSearch [5][6] Group 2 - The CEO of Bridgeline emphasized the importance of HawkSearch's AI capabilities in meeting the complex needs of electrical distributor customers [6] - Bridgeline aims to help companies grow online revenue by increasing traffic, conversion rates, and average order value [6]