Walmart Takes Amazon Battle Into New Virtual Spaces

Group 1: Walmart's Strategy - Walmart is launching Walmart Realm, a gamified marketplace aimed at Gen Z, featuring immersive virtual shops created in partnership with influencers [1] - The platform currently offers three shops focused on fashion and beauty goods in 2-dimensional virtual environments [1] Group 2: Consumer Behavior Insights - Research indicates that 68% of Gen Z consumers search for products on social media, with 22% completing purchases, the highest rate among all generations [2] - Nearly 40% of Gen Z consumers prefer using TikTok and Instagram for product discovery over Google [2] Group 3: Amazon's Engagement Efforts - Amazon is building its audience on TikTok to promote Prime Video, with a focus on diverse representation and engagement [3] - The Prime Video TikTok account has 20 million followers, indicating strong engagement with Gen Z and Millennial audiences [3] Group 4: Advertising Opportunities - Amazon's CEO highlighted the potential in Prime Video ads, linking streaming TV advertising to business outcomes like product sales and subscription sign-ups [4]