Marsh & McLennan (MMC) Survey Stresses AI Role in Travel Booking

Marsh & McLennan Companies, Inc.'s (MMC) business, Oliver Wyman, recently released a report, 'Why Generative AI Is a Game Changer for Leisure Travel,' highlighting AI's role in transforming how travelers plan vacations. It surveyed nearly 2,100 customers in Canada and the United States in March 2024. Highlights from the report are expected to aid Oliver Wyman in enhancing its offerings for its clients. Per the report, AI's role in itinerary planning and trip inspiration has increased as 41% of Canadians and ...