Gatorade's Iconic "Is It In You?" Tagline Returns for Largest Campaign in Brand History

CHICAGO, May 29, 2024 /PRNewswire/ -- Gatorade, the world's most superior sports drink, announced the return of its iconic tagline, "Is It In You?", with the largest campaign in the brand's history. The tagline, first cemented into sports culture in the 1990s and early 2000s with Michael Jordan dripping in Gatorade-colored sweat, reintroduces the concept of "IT" – the inner drive that fuels greatness – with a modern twist for a new generation of athletes. The original campaign, which helped fuel Gatorade's ...