Dick's Sporting Goods: Shoppers Demand More Experiential Stores
Dick's Sporting Goods(DKS) pymnts.com·2024-05-29 20:56
Three-quarters of shoppers visit stores at some point in their purchasing journey, according to data from the PYMNTS Intelligence study "2024 Global Digital Shopping Index: U.S. Edition." The report, created in collaboration with Visa Acceptance Solutions and drawing from a survey of more than 2,400 United States consumers, found that 44% of consumers prefer to shop in stores without any digital engagement. Another 19% want to shop in stores with digital assistance, and 11% of shoppers like to place orders ...