Acushnet (US:GOLF) Prnewswireยท2024-05-30 14:36Core Insights - Johnnie Walker is launching 'The Johnnie Walker Golf Collection' to celebrate the evolving culture of golf and attract a new generation of Scotch whisky drinkers and golfers [1][4] - The collaboration with Devereux Golf aims to create a vibrant and inclusive golfing experience through innovative apparel and cocktails [2][5] Group 1: Product Offerings - The 'Johnnie Walker Golf Collection' includes hand-stitched snapback hats, bold graphic t-shirts, and colorful golf towels, merging modern fashion with traditional golfing elements [2][3] - The collection is designed to appeal to both young and old golfers, honoring the sport's heritage while embracing contemporary styles [2][3] Group 2: Collaborative Efforts - Johnnie Walker has partnered with Devereux Golf, co-founded by Will and Bert Brunner, to push the boundaries of Scotch and golf culture [3][5] - The collaboration emphasizes inclusivity and aims to make golf more exciting and accessible to a diverse audience [3][5] Group 3: Engagement and Events - 'The Johnnie Walker Clubhouse' will provide elevated hospitality experiences at major golf tournaments, engaging next-generation Scotch drinkers and golfers [4][5] - Johnnie Walker is the presenting sponsor of the Hypegolf Invitational LA 2024 and other culture-forward events throughout the season [4] Group 4: Cocktail Innovations - New cocktails like the KEEP WALKING 18 and Johnnie Palmer are introduced, combining Johnnie Walker Black Label with fresh ingredients for a modern twist on classic drinks [6] - These cocktails are designed to enhance the golfing experience, promoting the connection between Scotch and golf [5][6] Group 5: Brand Background - Johnnie Walker is the world's number one Scotch whisky brand, with a history dating back to 1820 and a presence in over 180 countries [8][9] - The brand's portfolio includes various award-winning whiskies, accounting for nearly 19 million cases sold annually [10]