Yum China's Popular Children's Day Promotions Highlight its Innovative Approach to IP Collaboration

Building on its long-term collaboration, KFC China teamed up with Pokémon again this year, offering six new Pokémon toys for this year, designed to appeal to fans of all ages. The exciting lineup included a Gengar memory game, a popular gaming toy; a Pikachu CD player and a Mimikyu spinner that incorporates image recognition and voice recognition technology; and a Pokémon-themed hand-eye coordination trainer that encourage physical activity. Meanwhile, Pizza Hut continued its partnership with Sanrio, the IP ...