Kidde 'Helps Protect You From You' in Innovative Ad Campaign for Launch of New Detect Product Line

"Kidde has been a pioneer in early smoke detection for over 100 years and Detect is our latest advanced solution designed to give homeowners more power and command over their home safety," said Isis Wu, President, Residential Fire & Safety, Carrier. "Over the last few decades, the time to safely escape a house fire went from 17 minutes to less than two. This is why Detect's faster smoke detection is so critical. Also, our new thought-provoking creative aims to make the category more approachable and memorab ...