Quad elevates 3D scanning for omnichannel applications

Core Insights - Quad/Graphics, Inc. has launched 3D Commerce, becoming the first company in North America to install the Covision Media 3D-Twin scanner for client-facing projects [1][2][3] - The new technology allows for the creation of "digital twins," which are photorealistic 3D assets that can be used across various channels, enhancing marketing strategies for brands [3][4] Company Overview - Quad is a global marketing experience company that employs approximately 13,000 people across 14 countries and serves around 2,700 clients, including major blue-chip companies [9] - The company focuses on streamlining marketing complexities through innovative solutions, driving cost efficiencies, and improving speed to market [8] Technology and Innovation - The Covision Media system utilizes a series of 30 cameras in a spherical array, enabling mass-production scanning with minimal manual post-production work [7] - The technology employs artificial intelligence to enhance the quality of 3D models, mapping features such as lighting, textures, and colors to create unique digital assets for brands [7][11] Market Impact - The introduction of 3D Commerce is expected to transform content creation by simplifying workflows and maximizing reach in a competitive landscape [5][6] - This solution allows marketers to use a single adaptable asset across multiple channels, which is seen as a significant advancement for brand engagement [5][6]