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Inside the Game TV Partners with USA Today Channel
GannettGannett(US:GCI) Newsfilterยท2024-06-04 21:02

Partnership Announcement - ITGtv announced a syndication partnership with USA TODAY's OTT Streaming platform, the USA TODAY channel, part of Gannett Co, Inc (NYSE: GCI) [1] - ITGtv's shows, including ITG Daily, ITG Week-In-Review, and ITG Live, will be featured on USA TODAY's FAST channel, powered by CacheFly [1] - The partnership aims to appeal to the evolving interests of viewers, especially Millennials and GenX working professionals, as gaming intersects with mainstream entertainment [2] ITGtv Overview - ITGtv was founded in 2018 by Drew Beausoleil in Toronto, Canada, and has quickly become a powerhouse in gaming entertainment television [5] - The company's programming lineup includes ITG Daily, ITG Week-in-Review, ITG Live, ITG Preview, ITG Review, ITG Breakout series, and ITG Gamecast, catering to gaming enthusiasts and industry professionals [5] - ITGtv's shows reach over 8 million loyal viewers and are designed to keep working professionals informed about the latest in gaming news, reviews, virtual reality, developer interviews, and eSports [3][6] Distribution and Reach - ITGtv's programs will be available on the USA TODAY channel across multiple platforms, including FireTV, Prime Video, Xumo Play, Plex, Philo, Redbox, Local Now, Sling, TiVo, Samsung TV Plus, Vizio, Xfinity Flex, Xfinity X1, and YouTube [4] - The company broadcasts extensively across various platforms, including broadcast, OTT, FAST, and AVOD channels [6] - ITGtv has forged strong partnerships with USA Today channel, Esports Television (ESTV), Ginx, and plans to launch additional partnerships in summer 2024 [7] Gannett Overview - Gannett Co, Inc (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company with an unmatched reach at the national and local level [8] - The company's portfolio includes The USA TODAY NETWORK, local media organizations in 43 states in the US, Newsquest in the UK, and digital marketing services under the brand LocaliQ [8] - Gannett also owns one of the largest media-owned events businesses in the US, USA TODAY NETWORK Ventures [8]