Colorado Ford Dealers Secure Naming Rights to New Outdoor Amphitheater in Colorado Springs, Colorado

Core Insights - Ford has acquired the naming rights to the new luxury outdoor music venue in Colorado Springs, now named Ford Amphitheater, which is set to open on August 9-11, 2024 [1][2] - The venue, developed by Venu Holding Corporation, has a capacity of 8,000 and includes 92 VIP luxury fire pit suites, with a total investment of $90 million [2][3] - The partnership with Ford emphasizes a long-term commitment and aims to generate over 100 million impressions annually through brand activations and premium signage [2] Company Overview - Venu Holding Corporation, founded by JW Roth, focuses on developing luxury live music venues and currently operates locations in Colorado Springs and Gainesville, with plans for expansion into Oklahoma, Tennessee, and Texas [4] - The company aims to identify markets with growing populations that lack high-quality entertainment venues, with a goal to operate in a dozen markets by 2028 [3][4] - Ford Motor Company, based in Dearborn, Michigan, is committed to innovation and customer loyalty through its Ford+ growth plan, which includes a focus on electric vehicles and connected services [5]