IPG(US:IPG) Prnewswireยท2024-06-05 14:50Core Insights - McCann Worldgroup has been named the Most Effective Agency Network for 2023 by Effie Worldwide, marking its fifth leadership position in the Effie Index over the past six years [1][2][3] Regional Performance - McCann Worldgroup ranked as the 1 Agency Network in North America and Europe, 3 in APAC and Latin America, and 5 in the Middle East & Africa [2] - The network achieved a total of 2 Grand, 46 Gold, 65 Silver, and 68 Bronze Effie Awards in 2023 [2] Historical Context - This recognition continues McCann Worldgroup's trend of being in the Top 5 Agency Networks since the Effie Index's inception in 2011 [2] Leadership Statements - Daryl Lee, Global CEO of McCann Worldgroup, emphasized the importance of creativity and its effectiveness in driving value for clients [3] - Harjot Singh, CSO of McCann Worldgroup, highlighted that effectiveness is the true measure of their work's impact and value [3] - Traci Alford, Global CEO of Effie Worldwide, acknowledged the commitment to effectiveness demonstrated by the top-ranking companies and brands [3] Effie Index Overview - The Effie Index, now in its 13th year, ranks agencies, marketers, and brands based on data from over 4,750 Effie winners and finalists from various competitions [4] Company Background - McCann Worldgroup is part of the Interpublic Group (NYSE: IPG) and operates in over 100 countries, focusing on building enduring brands [5] - The network includes McCann, MRM, CRAFT, and FutureBrand, and collaborates with Momentum Worldwide, Weber Shandwick, and UM [5]