Yellow Wood Partners Completes Acquisition of Elida Beauty from Unilever

CPG Executive Alfie Vivian Named CEO of Newly Independent Company Yellow Wood Extends Position as Leading Health and Beauty Investor with Global Brand Portfolio Retail Sales of Over $3 Billion BOSTON, June 6, 2024 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, today announced that it has completed the acquisition of Elida Beauty brands from Unilever (NYSE: UL). The Elida Beauty portfolio of storied consumer ...