Bridgeline Announces New GenAI Features in Latest HawkSearch Update

Core Insights - Bridgeline Digital, Inc. is set to release its HawkSearch "Athena" update on June 13, 2024, which will introduce new GenAI capabilities aimed at enhancing customer interactions and driving revenue growth for businesses [1][4]. Company Overview - Bridgeline Digital focuses on helping companies increase online revenue by boosting traffic, conversion rates, and average order value [3]. Product Features - The Athena update will feature GenAI-powered "Smart Responses" that provide personalized answers and summaries based on user search queries, enhancing the eCommerce experience [2][4]. - Smart Responses will engage users through interactive dialogue, prompting follow-up questions and suggestions, similar to a personalized online sales assistant [4]. - An example provided illustrates that when a user searches for "solar panels," the Smart Response will offer detailed installation instructions and summarize available types of solar panels and their best uses, aiding informed purchasing decisions [4]. Leadership Statements - John Murcott, EVP of Product & Strategy, emphasized the revolutionary impact of AI on eCommerce search with the Athena release [2]. - CEO Ari Kahn highlighted the success of Bridgeline's AI technology with existing customers and reaffirmed the company's commitment to AI innovation through the new Athena capabilities [5].