This Coffee Stock Has Quietly Doubled in Just the Last 8 Months, and It Isn't Dutch Bros or Starbucks

With only a garage and a one-pound roaster, three friends founded Black Rifle Coffee (BRCC -2.11%) in 2014. It started as a direct-to-consumer (DTC) coffee company with a strongly patriotic brand identity. And from those humble beginnings, things have really taken off. The company, which generated nearly $400 million in revenue last year, expects to generate at least$430 million this year. Are things suddenly going better for Black Rifle Coffee, or is this a case of stock market irrationality? DTC sales ar ...